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This article from Entrepreneur reinforces, ?never underestimate a good call to action (CTA), even though Instagram is a visual platform, an enticing call to action will help change casual viewers into customers.? Run contests to get your customers to show how they are using your products. Use Instagram stories to tell a compelling brand story.
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Let?s start with the ad. You MUST invest in professional copywriters to create compelling copy containing words and phrases that are known to elicit clickthrus in conjunction with a killer video that gives a potential customer an idea of what it is you have to offer.